Our Model provides a framework, or a roadmap, for approaching Account Management in a logical, structured manner.
A framework based on...
Analysing the attractiveness of an account to you
Defining how the account positions you as a supplier
Setting clear short, mid, and long term objectives
Developing and implementing maintenance and development plans
It is a guideline, not a straight jacket! Different accounts will require different approaches, strategies and action plans. Specific plans can be developed using this overall framework.
