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Custom designed in-company management and sales training
           
   
     
  Consultant Profile - Denise Masters  
     
 
Summary of business experience and qualifications
 
     
 

Since 1984 I have gained extensive experience of sales management and training in both retail and direct sales environments. My management career began with British Airways and progressed to the Thomson Travel Group, where I established a sales training team for a major subsidiary.

I joined Prudential in 1988 as an internal consultant for the branch network, moving in 1990 to Prudential's Field Management Development team to support a major change programme. During the next two years I worked exclusively with senior sales managers and area executives on implementing strategic plans for downsizing and a shift from a service, to a sales-focused culture. As a result of my achievements in this area, I was fast tracked to the position of Branch Manager, Bedfordshire, in 1992.

For the next three years I was responsible for a team of six sales managers and a total staff complement of eighty. Whilst my role was primarily that of a general manger, I took an active part in the development of sales planning and client management processes, both within the branch and across the division.

 
     
 
Training and consultancy experience
 
     
 

In 1995 I established my own management consultancy and mediation service, specialising in the training of independent mediators, and managers wishing to use mediation skills in the management of conflict within business. In my first year of business, I trained over 200 people and gained full accreditation from the Law Society for my work.

During the past eight years I have provided consultancy on conflict management and mediation for a range of public and private sector organisations, including insurers, construction companies, retail banks, NHS Trusts and professional groups such as solicitors and accountants. I have also designed and delivered sales and negotiation training programmes for partners, directors and teams within many global financial, and professional services companies.

My consultancy experience has also involved me in working with teams from the financial services sectors, sports, leisure and IT markets. I have designed, facilitated and led the delivery of tailored programmes for clients ranging from new teams seeking to establish norms of best practice to experienced managers working as virtual teams and facing specific operational and relationship problems. My interventions include the use of 360 degree feedback, outdoor activities, NLP and personality profiling instruments, to facilitate learning.

Clients have included;

 
         
 
  • PricewaterhouseCoopers
  • The Football Association
  • The Lawn Tennis Association
  • Compaq Computers
  • Zurich Insurance
  • Natwest
  • The Chartered Insurance Institute
 
 
Specialist Areas
 
     
 
  • Sales management
  • Conflict Management and Negotiation
  • Team Building
 
   
           
   
     
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01435 865 711

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